OVERVIEW:

MILO is a sub brand of Unilever well-known for it's chocolate milk products. MILO's main target audiences are parent, who haves children from 6-12 years old.

Kids are very active, which is the reason why their energy gets drained fast. Because of that slogan of the campaign is "VIBE UP!"- a friendly reminder to remind kids to regain their physical energy and remember taking care of the physical condition.